Press Releases

Advent Calendar Doors meet Social Networks – Welcome  Social @dventing

one224.com starts innovative online-advent calendar service in October, 2009.

Saarbrücken, October 5th 2009 „Combining the modern world of communication and  entertainment with the classic advent calendar concept“ – that’s how Dr. Uwe Eisenbeis, media expert and co-founder of the social @dventing-service
one224, states the aim of the new platform.

According to the claim „one224 – advent your friend“ this unique service offers its users the opportunity to give online advent calendars as gifts to acquaintances, friends and family. An additional novelty is that a user can create and present a calendar together with friends and contacts using existing social networks.

„To open up a calendar door on one224 doubles the pleasure“, says Thorsten Hermes, CEO and co-founder of one224. It starts from the fact that there is a hidden surprise behind every door-- as usual. „But the gifted pleasure can be multiplied if the sender remembers to invite a good friend who lives far away, say in Australia, to pay for a door individually“, explains Hermes.

To tell friends and contacts about what reaction the given surprise has elicited, each opened door contains a free text field that can be used by the receiver of the calendar to express their feelings and which then appear on connected social networks.

To give and receive

one224 addresses the oft-heard Christmas season complaint „I didn’t receive an advent calendar this year”. A visit to one224 offers in addition to the usual option „Give a gift“ a second option: „Receive a gift“. Those interested begin by choosing one of the meticulously created calendar designs. Once friends join in they help spread unlimited creativity as well as Christmas cheer, buying individual doors and filling them with new contents. The user alone decides whether all friends and contacts are invited or only selected ones.

Innumerable ways to create content

Funny party pictures, a special little note, off-the-wall video greetings, a voucher for a candle- light dinner for two—the possibilities are endless. Plus, products chosen from the range of one of our connected online partner stores offer additional avenues to create valuable content. Users can activate an „online wish list“ function and ask for the „perfect content“ for the calendar.

Products can be bought directly online, hidden behind a digital door, delivered in person or added to further presents under the tree on Christmas Eve. Functions such as wish lists and the @dvent-commerce-interface to connected partner shops provide the user with the most important tools to ensure easy and fun Christmas shopping. The real gift can also be „wrapped”  in one of the one224 advent calendar doors-- of which there are, of course, 24.

one224 advent calendars are available since October 1st 2009 at www.one224.com for € 4.99 each.

one224 Background:

‘one224 – advent your friend’ is a service offered by e-deenreichtum gmbh. This young and dynamic company, based in Saarbrücken, Germany, provided the online advent calendar concept, as well as its development and implementation. It aims at expanding the existing market for innovative online services.

Press contact:

e-deenreichtum GmbH

Thorsten Hermes

one224 – advent your friend

Phone: +49 177 299 39 66

Mail: presse@one224.com

www.one224.com